We Cannes too....

Summer greetings to all of you. And there's nothing that kicks off the summer of advertising like the Cannes Lions Awards. You won't see any Hollywood stars, but you will rub shoulders with the finesr talents that the ad world has to offer.....

...as well as being able to sample the best work that today's Mad Men have to show for themselves. Sexy brands and savvy agencies. From print to outdoor to digital. Consumer and B2B... "B2B??!!!?" I hear you cough and sputter.

Yes, even some obscure B2B brands with un-sexy products, and a small unkonown agency can produce some world class work that competes with the best in the business.

My favourite is this- the bronze winner in the Cannes Direct category. The brand/client is Komatsu ("who???"). The product is a compact excavator ("what???") and the campaign was masterminded by an agency called Duval Guillaume based in Antwerp, Belgium ("WHERE??!!")

It's not sexy. But it's simple. And it's brilliant. And it worked.
Simply put, They Cannes too.


Check it out here:

http://www.duvalguillaume.com/news/2009/bronze-lion-for-komatsu


Wishing you all a pleasant summer / The Icebreaker